Proposal: Take Your Book to Market

You’ve done the work to outline your nonfiction book and you have a clear plan to write it. Now it’s time to get your idea ready for market with a book proposal.

What it is: One-on-one coaching to help you develop a business case for why readers will want to buy your book.

Agents and publishers require a book proposal. It spells out what your book will say and it describes your audience and how you plan to connect with them. A proposal equips agents with a sales tool they can take to publishers. Authors who work directly with publishers also use a proposal to sell their book idea. And if you plan to self-publish, a proposal provides you with a head start on writing your book a built-in plan to reach your audience.

This is for you if: You have completed a blueprint for your nonfiction book, or you have equivalent materials.

How it works: After an introductory meeting to review the status of your materials, we will set a schedule for you to work on your book proposal elements. You will receive feedback on your work-in-progress during scheduled meetings. All meetings will be on Zoom.

Working with Blueprint for a Nonfiction Book by Jennie Nash, we will review your responses to such questions as:

  • Who will want to read your book?

  • What other titles speak to these readers?

  • How will you plan to market your book?

What you will get: A polished book proposal ready to take to market, complete with:

  • An analysis that explains who will want to read your book and why

  • A table of contents

  • Two sample chapters

  • A list of comparable book titles

  • A marketing plan